It’s been just a few short years since cannabis was legalized in some form or another in a majority of U.S. states, and the industry is already showing incredible potential for growth. In this article, we’ll take a look at seven trends to watch for in the cannabis industry for the foreseeable future.

Whether you’re an investor looking to get into the cannabis market or just someone curious about what’s to come, read on for insights into the future of this rapidly-evolving industry!

1. Increased Consolidation

The cannabis industry is still in its infancy, which means there are hundreds of small businesses all competing for a limited amount of market share.

This level of competition is not sustainable in the long-term, so we expect to see increased consolidation in the industry as time goes on. Large companies will buy up smaller ones, and eventually, only a handful of big players will remain.

Like the alcoholic beverage industry, giants will likely take over, as most cannabis users simply want the strongest product at the lowest price. Large, industrialized companies will be more capable of providing that, so they will be the ones to show the most growth.

2. More Scientific Research

Currently, there is very little scientific research on cannabis due to its legal status. However, as the industry matures and becomes more legitimized, we expect to see an increase in scientific research on cannabis and its effects.

This research will help us better understand how cannabis works and what potential medical applications it has.

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3. More Professional Management Teams

Right now, the cannabis industry is full of unqualified amateurs who are just trying to make a quick buck. However, as the industry matures and consolidation occurs, we expect to see more professional management teams taking over.

These teams will bring with them experience from other industries, and they will help to legitimize the cannabis industry as a whole. With more professional management comes better decision-making, which will lead to increased profits and happier shareholders.

4. Increased Innovation

The cannabis industry is still in its infancy, which means there is plenty of room for innovation. We expect to see new companies popping up with innovative products and services that we never even knew we needed.

For example, we could see the development of new delivery methods, like cannabis-infused drinks or topical products. There is already a surge in demand for these products.

We could also see new strains of cannabis being developed that are even higher in THC or CBD than what is currently available on the market. The possibilities are endless, so keep your eyes peeled for new and exciting products in the coming years.

5. More Advertising and Marketing

Currently, the cannabis industry is heavily restricted when it comes to advertising and marketing. As long as the federal government classifies cannabis as an illegal substance, companies all over the country will refrain from advertising.

However, as the industry matures and becomes more legitimized, we expect these restrictions to be lifted in many places. When that happens, we will see a surge in advertising and marketing for cannabis products.

Companies will be vying for attention, and they will be willing to pay top dollar for the best ad placements. This increased competition will result in better quality ads and more creative campaigns. So get ready to be bombarded with cannabis ads in the near future!

6. Increased Regulation

As the cannabis industry grows, so too will government regulation. Currently, there are very few regulations in place governing the sale of cannabis, but we expect that to change in the coming years.

The government will want to get a handle on the industry and ensure that it is operating safely and responsibly. We could see regulations governing everything from advertising to product safety.

This increased regulation will be good for the industry in the long-run, as it will legitimize businesses and make consumers feel more comfortable purchasing their products.

7. Improved Infrastructure

Right now, the cannabis industry is hampered by a lack of infrastructure. This is particularly true in states where cannabis is still illegal.

However, as the industry grows and more states legalize cannabis, we expect to see an increase in infrastructure. This improved infrastructure will include everything from better cultivation facilities to more dispensaries and delivery services.

This increased availability will make it easier for consumers to obtain quality products and will help to legitimize the industry as a whole.

Conclusion

These are just a few of the cannabis industry trends that we expect to see in the coming years. As the industry matures, we will see more innovation, more advertising, and more regulation. We will also see an increase in scientific research and improved infrastructure. So keep your eyes peeled for these changes in the coming years!